One of the very first forms of targeting used by marketers was household data.  This data would enable a credit card company to send an offer with the right interest rate option or a food company to show a TV ad for kid’s cereal to a family.  Marketers often obtain household data by linking to [...]

AdMobius is pleased to be listed in the latest Mobile LUMAscape published by LUMA Partners. As described on LUMA Partners’ site, “Our Display Advertising Technology landscape is one of the most viewed, used, referenced and copied slides in the industry. Look for AdMobius in mCRM/Data category.

As Ad Tech matures in the mobile ad ecosystem and more mobile data is exchanged between tech vendors or ‘publicly’ broadcast on ad exchanges, it is a certainty that a number of companies will face the inherent tension between providing publishers and advertisers with the highest quality, finest grained information possible on their audience and [...]

At every mobile advertising event one can hear marketers advocating the need for standards; most often related to advertising creative. But a simple standard ad size approach is not going to equate to success in mobile. Nor is the stated position of many online advertising technology companies entering mobile – mobile is just another device [...]