Overview of our services
AdMobius is a mobile audience management platform. We use our proprietary technology to create aggregate audience segments for our customers, which includes Ad Networks, Demand Side Platforms and Advertising Agencies. Our customers then use our solutions to assist with the delivery of targeted advertising campaigns across our supply partners, such as Ad Exchanges and Publishers.
The information we receive
In order to provide our services, we may receive demographic, location, behavioral or device information. This data is provided to us from applications and mobile web sites you visit or from companies that operate on applications and mobile web sites you visit. This information may include, but is not limited to, a device identifier, IP address, age range, geolocation, or the name of the visited application or web site. This information may be inferred or may have been provided directly to the application or site given your consent. We may combine the data we receive with third party data to create aggregate audience segments or provide audience analytics.
We may use clear gifs to help us understand the effectiveness of our audience segment data. Our advertising partners may embed an invisible clear gif when delivering ads that have utilized our audience segments.
How the information is used
We use the information we receive through our services to create aggregate audience segments. We may also use the information we receive for other purposes, such as to provide market trend research or analytics. The segments we create are provided to our customers to assist them with determining which users on their network, application or site, may be displayed advertisements or relevant content related to the segment(s) in which our services have deemed the users are included. Our customers may also use third-party service providers, such as ad servers, to display advertising or other content that reflects a consumer’s inclusion in a segment. Please note that our customers typically have their own data retention and privacy policies.
How the information is disclosed
After using the information we receive to create aggregated audience segments, we share the derived segments with our customers. We may share audience segments with third-party service providers (e.g., cloud processing and storage) in order for those service providers to perform business functions for us or on our behalf.
What we don’t do with data
- We don’t attempt to determine your name, phone number, email address or other contact information.
- We do not create segments related to sensitive interests, such as, medical conditions, certain financial situations, sexual preferences and products, and use of firearms, drugs or alcohol.
- We do not directly deliver ads.
- We do not intentionally collect data from, and do not tailor any segments to, children under 13 years of age.
We may also disclose the information we receive, either through our services or submitted to us via email;
- if we believe that we have a legal obligation to do so, such as to comply with a subpoena or similar legal process
- in situations where we believe necessary to protect ourselves, our customers or users or to prevent or stop activity we may consider to be, or poses a risk of being illegal or legally actionable activity
- or, we may transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, sale of assets, bankruptcy, or other change in corporate status.
We do not sell your personal information to third parties.
Security of information
The security of information is important to us. Certain information provided to us (such as device identifiers), is anonymized using generally accepted hashing methods. We retain geolocation data separately from the other information we receive to ensure it is disassociated from a specific device during storage.
We follow generally accepted standards to protect the information we receive. However, no method of transmission, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
We retain the information we receive for up to twelve months. After twelve months, some of the information we have (e.g., anonymous logs) may be aggregated for statistical purposes and stored indefinitely, and the rest of the information is destroyed.
We will retain the information we receive via email for long as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Opting out of the services
You may opt out of our inference and marketing segment creation by downloading the appropriate mobile application below:
After downloading, please follow the instructions within the application to opt out of AdMobius’ services.
We encourage you to review this policy periodically to stay informed about how we collect, use, and disclose data.
Our Corporate Website; our Marketing Practices
If you’d like us to update, correct, delete, or deactivate any personally identifiable information that you have provided to us on this website, please send your request to us at firstname.lastname@example.org and we will respond to your request within 30 days.
Our website includes links to other sites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
Compliance with Laws, Standards and Certifications
We are committed to following applicable laws that protect your privacy. In particular, we follow California’s privacy rules for online service providers.1
AdMobius complies with the U.S. – E.U. Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. AdMobius has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view AdMobius’ certification, please visit http://www.export.gov/safeharbor/.
[181 2nd Ave, Ste. 300
San Mateo, CA 94401]
The TRUSTe programs cover the information collected by AdMobius through their data services and through this website, www.admobius.com.
The policy was last updated November 11, 2013