Madison Avenue meets Silicon Valley
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns.
Dan
“The best way to predict the future is to create it.”
- Peter F. Drucker
Founders, Team
Ray
Unlocking Big Data with my secret decoder ring
Founders, Team
Omar
Big data means machine learning is big fun
Founders, Team
Melissa
When she is not shaping product strategy, she is shaping metal
Team
Team
Jialong
Enjoys doing things in white fluffy stuff, downhill skiing and cloud processing
Team
Todd
When he`s not building software, he`s rebuilding cars. Or drinking wine.
Team
Tom
Fast cars and even faster classifiers
Team
Bob
“Logic will get you from A to B. Imagination will take you everywhere.”
- Albert Einstein
Investors
Sanjay
“If everything seems under control, you’re not going fast enough.”
- Mario Andretti
Investors
Greg
When Greg is not working with startup founders, he travels Asia/Europe for authentic cuisine
Investors
Peter
Likes Pina Coladas and getting caught in the cloud
Team
Our Investors
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Opus Capital
Opus Capital was formed by a team with a long history of successful investing and operating experience. Over the past two decades – starting with our roots at Weiss, Peck & Greer Venture Partners – we’ve been involved in more than 80 successful outcomes (including 50 IPOs). Our primary focus is early-stage funding of technology companies. Our primary objective is helping committed entrepreneurs build successful companies.
More at Opus Capital
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Storm Ventures
Storm Ventures was founded in 2000 by a seasoned group of industry veterans the common vision of sharing our collective experience, passion and energy to help talented and driven entrepreneurs build great companies of enduring value. Storm Ventures focuses on seed and early stage information technology companies which best leverages the team’s operational perspective and experience and enables Strom to add value in the critical early stage of a company’s development.
More at Storm Ventures
Executive Bios
Dan Grigorovici – CEO
Dan, Founder and CEO of AdMobius, is a digital marketing expert with 15 years’ experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. Part of the Quattro Wireless executive team, he continued to lead Analytics, Targeting and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closely with Fortune 100 advertisers to provide integrated platform solutions that combine audience targeting granularity and scale. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting ad network, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
Ray Duong – CTO
Ray, AdMobius Chief Technology Officer, oversees the Engineering and Technical Operations team, helping AdMobius process billions of mobile events a day. As a co-founder, he has architected and engineered large-scale distributed system, scoring, and real-time serving of behavioral profile data for some of the largest Internet companies in Silicon Valley, including Yahoo!, YouTube/Google, and Apple, ShareThis. Ray’s deep advertising experiences in Display Ads, Search Terms, Video Ads, Social Media and Mobile Ads will help define the next generation of Mobile Targeting technology. He holds a Bachelor of Science degree in Computer and Information Science from Drexel University.
Omar Abdala – Chief Scientist
Omar is Chief Scientist at AdMobius. He is the author of more than 15 technical papers and patents on Statistical Modeling, Inference, Ad Network Optimization, Targeting, and Inventory Management. Before joining AdMobius, Omar was a Data Scientist at Apple, leading the creation of iAd’s targeting database using data assets across the Apple Corporation. Prior to that, he was at Quattro Wireless, one of the first mobile ad networks, where he designed their core technologies in ad inventory management, network optimization and analytics. Omar started his career working on bioinformatics and classification of massive ICU databases for Philips Medical Systems and Philips Research North America. Omar holds a B.S. and M.Eng. in Computer Science & Electrical Engineering from MIT, and is a Ph.D. candidate on leave at the School of Engineering and Applied Sciences at Harvard University.
Melissa Stein – VP Product
Melissa is Vice President of Product at AdMobius, where she is responsible for product strategy, product management, user experience and product marketing. Previously, she held the title of VP Product at Velti, focused on defining and bringing to market the next generation of advertising products. Prior to Velti, Melissa was Senior Director, Product Management at Yahoo!, where she focused on ensuring Yahoo! had a pipeline of innovative advertising solutions to create sustainable growth. Also while at Yahoo!, she led product management for the suite of display ad serving products as well as worked in search marketing and local monetization. Preceding her work in the digital advertising industry, Melissa spent over a decade working on storage management and enterprise software solutions in market research, product marketing and product management roles at both established and startup companies including VERITAS, Infogenesis, Invio, and Replicus. She received a B.A. in Economics from University of California, Santa Barbara and a MBA from the University of Southern California.
Founder Bios
Dan Grigorovici – CEO
Dan, Founder and CEO of AdMobius, is a digital marketing expert with 15 years’ experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. Part of the Quattro Wireless executive team, he continued to lead Analytics, Targeting and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closely with Fortune 100 advertisers to provide integrated platform solutions that combine audience targeting granularity and scale. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting ad network, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
Ray Duong – CTO
Ray, AdMobius Chief Technology Officer, oversees the Engineering and Technical Operations team, helping AdMobius process billions of mobile events a day. As a co-founder, he has architected and engineered large-scale distributed system, scoring, and real-time serving of behavioral profile data for some of the largest Internet companies in Silicon Valley, including Yahoo!, YouTube/Google, and Apple, ShareThis. Ray’s deep advertising experiences in Display Ads, Search Terms, Video Ads, Social Media and Mobile Ads will help define the next generation of Mobile Targeting technology. He holds a Bachelor of Science degree in Computer and Information Science from Drexel University.
Omar Abdala – Chief Scientist
Omar is Chief Scientist at AdMobius. He is the author of more than 15 technical papers and patents on Statistical Modeling, Inference, Ad Network Optimization, Targeting, and Inventory Management. Before joining AdMobius, Omar was a Data Scientist at Apple, leading the creation of iAd’s targeting database using data assets across the Apple Corporation. Prior to that, he was at Quattro Wireless, one of the first mobile ad networks, where he designed their core technologies in ad inventory management, network optimization and analytics. Omar started his career working on bioinformatics and classification of massive ICU databases for Philips Medical Systems and Philips Research North America. Omar holds a B.S. and M.Eng. in Computer Science & Electrical Engineering from MIT, and is a Ph.D. candidate on leave at the School of Engineering and Applied Sciences at Harvard University.
